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- Quotation.com
- Registered in 1996
- Comps: Quotations.com sold for $34,252 in 2021
- Appraisal: $200,000
- PrimeLoanRates.com
- Registered in 2010
- Comps: LowestLoanRates.com sold for $2,444 in 2005
- Appraisal: $5,999
- the200.com
- Registered in 2005
- Comps: the100.com sold for $8,500
- Appraisal: $6,999
- EVfunding.com
- Registered in 2011
- Keywords: electric vehicle (EV) funding
- Appraisal: $19,999
- SailboatLoans.com
- Registered in 2002
- Comps: AircraftLoans.com sold for $4,988 in 2007
- Appraisal: $2,999
- FinanceDictionary.com
- Registered in 2005
- Comps: FinanceDictionary.com sold for $1,500 in 2021
- Appraisal: $1,999
- SwarmBetting.com
- Registered in 2013
- Comps: EsportBetting.com sold for $8,349
- Appraisal: $1,299
- TanRemovers.com
- “tan remover” gets 10,000 to 100,000 monthly searches on Google (Source: Google Ads Keyword Planner).
- “tan removers” has over 230,000 listings on eBay and Amazon each.
- Appraisal: $399
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What Are Financial or Finance Domain Names?
Finance domain names are domain names that have keywords from the financial services industry.
Examples include domain names that contain keywords such as “financial” domain names, “loan” domain names, “funding” domain names, “fund” domain names, and even general “business” domain names if they relate to financial services.
Why Do Finance Domain Names Have High Financial Value?
Most importantly, money is a product that is, and always will be, in high demand everywhere in the world. Every person, business, and government needs money to survive.
As such, in search engine advertising, finance keywords have some of the highest advertiser bid prices per click or impression. This is because the financial services industry is very lucrative and, as such, finance keywords are very valuable and highly competitive.
It’s difficult to rank high in finance keywords organically in search results due to the large number of competitors vying for the same high ranking.
Advertisers therefore have to bid high prices on search engines to get prominent high ad visibility.
For example, a business lender such as a bank will often bid over $20 per click to get the top listing in search engine results when a person searches for “business loans.”
In this way, finance domain names, which already contain these high-priced keywords, are very valuable. These keywords enable the domain name owner to rank higher in search engines without spending significant sums of money in advertising on search engines.
For example,
- The publicly-listed company Meredith Corporation sold Money.com domain name and website assets for $24.9 million in October 2019.
- Fund.com was reportedly sold for $10 million to Fund.com Inc. in March 2008.
- Business.com sold for $7.5 million in 1999.
You’ll notice here that these domain names are all single-keyword exact match domain names. Similarly, though not as high as single-keyword domain names, high financial values apply to multiple-keyword finance domain names such as two- and three-keyword finance domains.
Examples above include EVfunding.com and PrimeLoanRates.com
What Are Exact Match Domain Names?
Exact match domain names refer to a domain name that includes the keyword(s) that a website owner wants to rank for in search engines.
For example, a lender to sailboat buyers and yacht owners may want to rank high for keywords “boat loans” or “sailboat loans.” As such, the domain name SailboatLoans.com could be ideal for this business.
In addition, exact match domain names are self-explanatory. The domain name itself explains instantly what the business or website offering is to the consumer.
This is hugely valuable in marketing. In this marketplace where consumers are bombarded with information everyday, a business only has a few seconds to present its product and catch the consumer’s attention.
Thus, when you combine the inherent value of finance keywords and the self-explanatory nature of exact match domain names, you establish why exact match finance domain names are hugely valuable.
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